You're in charge of managing the complex's finance, developing and furnishing individual apartments, and attracting new and desirable tenants. The tenants themselves are basically the focus of the game: the end result of each action will be either happy or dissatisfied tenants. They live their own lives, Sim-style, and more often than not form happy little pixelated families after a few in-game months.
Rise up the rankings of real estate fame and you might reel in some celebrity tenants, ranging from hit singers to soccer stars!
But there's more than just business at stake. Tenants will look to you for guidance on everything from romance to career choices. With your help, they just might tie the knot or land that dream job!